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case studies
Bernardo — Basketball player, IMG Academy (Bradenton, USA)
Context Bernardo was playing at IMG Academy in Bradenton, USA. On the court, his technical skills were never in question—both coaches and teammates recognized his potential. But during games, that potential simply wasn't translating into his performance.
Identified Block The issue was neither physical nor technical: it was confidence. Bernardo doubted his own ability to perform, a doubt that prevented him from playing with the freedom required at a high level.
Work Done Over 6 months of coaching, we focused on three key areas:
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Pinpointing his technical skills and the exact thoughts triggering his lack of confidence during games.
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Building a tailor-made mental strategy, tested directly in game situations—not just in theory.
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Anchoring this new confidence for the long term, ensuring it became an automatic reflex independent of the coaching.
Result Bernardo finished the season voted "Most Improved Player" of his team—the official recognition of a breakthrough that he attributes primarily to his mental development.
